New NAR Policy: “Multiple Listing Options for Sellers

Effective March 25, 2025 | Required Implementation by September 30, 2025

bridgeMLS would like to reassure all of our Participants/Subscribers that we are actively partnering with our neighboring MLSs - including all NorCal Alliance MLSs - to explore the best approach to NAR’s new policy.  Please note that there is no immediate impact on your day-to-day business.  In fact, bridgeMLS is already well aligned with the spirit of this new policy.  Our Coming Soon status supports a “hold marketing” approach by not syndicating data; and even under Active status, users can choose the Internet Y/N setting to keep listings within the MLS only.

Implementation for this policy is September 30, 2025, giving us plenty of time to prepare and ensure a smooth transition if any further adjustments needed.

About the Policy

NAR recently introduced a new policy titled “Multiple Listing Options for Sellers” to provide more flexibility in how properties are marketed—while continuing to promote fairness, transparency, and access for all buyers. This new policy works in conjunction with the Clear Cooperation Policy (CCP) and does not replace it.

Key Highlight:

• Delayed Marketing Exempt Listings

  Sellers may choose to delay public marketing (IDX, syndication) while still making the listing accessible within the MLS to other participants.

• Clarification on Communication

One- to-one or office exclusive communication as currently exists does not trigger CCP.  However, sharing with multiple brokerages is considered public marketing and must comply with CCP.

We’ll continue to provide updates and guidance as implementation moves forward.  In the meantime, if you have any questions, please don’t hesitate to reach out.  Thank you for your continued trust and partnership.  Together, we’re ready for what’s ahead.